ARTICLES
& REPORTS
Organizational
Innovation
- O r g a n i z a t i o n a l _ I n n o v a t i o n -
Free Innovation Audit for I.N. Members
by Joyce Wycoff
Innovation Audit
Where Do You Start?
Innovation. Organizations around the world are beginning to understand
the critical importance of innovation, yet few know how to do it or even
where to begin. A recent A.D. Little survey revealed that fewer than 25%
of companies are happy with their current innovation performance.
The logical place to start is where you are. And, the easiest way to understand
where you are is to do an innovation assessment that will provide you
with specific guidelines for going forward. The need for a practical,
easy-to-administer assessment tool led to the development of the Innovation
Network's Innovation Audit. This survey is based on a comprehensive study
of best practices and the combined thinking of leading innovation experts.
It represents the state-of-the-art of what we know about organizational
innovation.
Internal and External
The Innovation Audit process not only looks at the perception of employees
but, if desired, can include customers, vendors and even stockholders.
The survey is self-diagnostic and includes a series of suggestions for
specific actions.
Special Offer for IN Members
As a member of the Innovation Network, you are invited to take this audit
absolutely free. It will take 10-15 minutes to respond to the questions
and you will receive a report package providing you with a summary of
responses. Your individual data will never be revealed. To request your
copy of the Innovation Audit, please FAX your request to 805-569-0159.
Offer is open only until October 31, 1999.