BOOK TOPICS
Products
Marketing
Sandbox
Wisdom: Revolutionize Your Brand with the Genius of Childhood
by Tom Asacker (Eastside Publishing, March, 2000).
"What
people think about you or your company is unimportant."
That's just one of the startling insights revealed in Sandbox Wisdom;
a heartwarming parable about a confused and disillusioned CEO whose
encounter with an amiable millionaire and an adorable little girl changes
his business-and his life-forever. In Sandbox Wisdom, speaker, columnist,
and former CEO Tom Asacker delivers a wake-up call designed to challenge
conventional wisdom and encourage managers and their associates to reexamine
their assumptions about business, success, and the meaning of work.
Read more about the book or purchase it through Amazon.com for $19.95
by Clicking
here
Focus:
The Future of Your Company Depends on It by Al Ries (HarperBusiness,
1996, 1997).
Read more about the book or purchase it through Amazon.com for $17.50
(you save $7.50) (by Clicking
here)
The 22 Immutable Laws of Marketing by Al Ries (HarperBusiness,
1993, 1994).
Read more about the book or purchase it through Amazon.com for $10.36
(you save $2.59) (by Clicking
here)