Beyond a Better Mousetrap: Turning Ideas into Profits

Presented by:
Dr. Deanna Berg, Innovation Strategies International
Ken Westray, Cloud Nine Product Solutions


Vision:

News Flash, The New York Times, September 26, 2000

Jamie McBeal, President of E-Products announced this morning that E-Products has been awarded the Innovation Network’s George Land World Class Innovation Award for its outstanding performance in delivering highly successful new products to market in the past six months. This resulted in a record breaking IPO, making every employee a millionaire overnight.

Mr. George Banker, Chairman of the President's Committee on New Business Growth, praised E-Product's proven business innovation process for drastically reducing the time, money and energy previously wasted in failed innovations and urged other companies to follow their lead.

We interviewed Mr. McBeal to learn the causes of his great success. Speaking from his luxurious beach-front vacation villa in Fiji, Mr. McBeal stated, "We've always had lots of great ideas, but after attending the ‘Beyond a Better Mousetrap’ workshop at Convergence 2000, we implemented the powerful, new Cloud Nine Process. We learned to make the right decisions, at the right time, for the right reasons, with the right people. This real-time innovation process allowed our innovation success to increase by 400% over previous years. What I especially liked was how motivated and committed everyone became. Now, for the first time, I can take this three-month vacation without worries."

Success in business today requires the ability to bring new products to market faster than ever before. Most organizations have little trouble creating new ideas, but fail to realize their potential benefits. Attend this highly interactive workshop and begin to think about innovation in new, more powerful ways. You will learn a proven business innovation system which helps you select, then rapidly implement ideas.
Learning Objectives:
  • Learn and experience the five stage Cloud Nine System for quickly converting ideas into profitable reality

  • Learn three common errors that doom innovators to failure

  • Learn the five keys to innovation success

  • Learn a four step diagnostic process for innovation goal-setting

  • Learn real time (24/7) communication methods for accelerating innovation results

  • Learn proven methods for getting everyone aligned and committed to achieving innovation outcomes

  • Learn how to get decision-makers to support innovation.
Topics/Activities:
  • Workshop overview and introductory remarks

  • Overview Cloud Nine Innovation System

      Stage 1: Idea captures
      Stage 2: Idea evaluation and requirement definitions
      Stage 3: Idea development
      Stage 4: Idea testing
      Stage 5: Idea commercialization

The overview includes business benefits, real world examples and descriptions of skills needed at each stage.
  • Application of Innovation Process to real world examples--Participants work in small teams to take an innovation project through all five stages, then engage in dialog about their learnings from the experience.

  • Dialog: barriers to innovation success

Take-aways:

Application of Cloud Nine process to participant innovation projects:

  • Bring a list of your active innovation projects and use the Cloud Nine process to identify areas you can improve to increase your success. Or, use our list to practice the process.

  • Proven strategies for gaining decision maker commitment

Summary:

Come to this workshop and enjoy the Cloud Nine experience!

(Cloud Nine: A of feeling well-being or elation. -Webster's Dictionary)

This Full-Day Pre-Conference Workshop costs $595.

Click Here for bios of Deanna H. Berg, Ed.D, Innovation Strategies International and Ken Westray, Cloud Nine Product Solutions.

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