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E-Commerce: What Dell, iVillage,
eBay and others know that you should know, too.
Adventure Guides:
Diana Elliott,
Manager, Dell Online, Business Systems Division, Dell Computer
Corporation
Geoff Helt, Co-Founder and President of blinq
Joyce Wycoff, Founder, Innovation Network
Vision:
What if ...
It's mid-2001 and you are looking back and reflecting on the
exciting level of success in the past year. Not only has your
company exceeded its targets, but you and your team have been
highly praised and are gaining industry-wide recognition.
You realize that the shift happened at Convergence 2000 when
you discovered how to use the power of e-commerce to achieve
your objectives. Although the learning curve was steep, you
moved quickly and managed to secure a market niche that you
would have missed if you had waited. Personally, this change
has given you a lot of new visibility and new opportunities
are presenting themselves daily. People are always asking
you about e-commerce and your successes. They are amazed by
your expertise and understanding in this complex, every changing
field. You lean back in your chair and smile it's great to
have so many possibilities for the future!
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Learning
Objectives:
- Learn the 7 Basic Principles of E-commerce
(#1 Technology is NOT the most important thing.)
- Discover what the best in industry are
doing (Dell, Marshall Industries)
- Develop a minimum of 10 ideas you can
use when you return to your organization.
- See some of the best examples of e-commerce
sites.
- Learn how the principles of permission
marketing create the foundation for a new world of e-commerce.
Activities/Experiences:
- Experience a live and in action audio
webcast presentation with YahooBroadcast services featuring
a panel of e-commerce experts
- Site visit at Qualcomm, a wireless communication
phenomenon where we will gain insight into the future
of mobile e-commerce. (Qualcomm, chosen as one of the
top 100 managed companies and one of the 100 best places
to work for, is also known for great ads and its motto:
"Go brain go.")
- Apply the principles of e-commerce to
your strategic objectives.
- Get ideas from your learning adventure
partners on how to incorporate e-commerce into your specific
situation.
- Learn how to incorporate creativity and
fun into e-commerce.
Take-Aways:
- A resource map to help you chart your
path
- A specific action plan
- 7 Basic Principles of E-commerce
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Click Here
for the biographies of the Adventure Guides Diana Elliott,
Manager, Dell Online, Geoff Helt, Co-Founder and President
of blinq, and Joyce Wycoff, Founder, Innovation Network.
--> Register
Here <--
Innovation Network
451 E. 58th Ave., #4625, Box 468
Denver, CO 80216
Phone: 303-308-1088
Fax: 303-295-6108
http://www.thinksmart.com/
E-mail at: Staff@thinksmart.com
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