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Strategic innovation: To dare
to think with the heart
Presented by:
Arne Stjernholm Madsen, Ericsson
Denmark
"To
dare to think with the heart" could be the slogan of
the new business logic, emerging in the transition from information
age to an age of emotion and meaning. Strategic innovation
is in the center of this transition, blending creativity and
strategy into a powerful discipline of future business opportunities.
This presentation will be an eye witness report from a person,
who walks the talk of strategic innovation, utilizing a creative
background from graphic design and visualization in a strategic
job as business developer at Ericsson Denmark.
The presentation will explore the underlying principles of
strategic innovation as well as the techniques that make it
come through. Experiences from development of the "Ericsson
Home Communication Concept" will illustrate both principles
and tools of the new battlefield of business:
- "The scope game": Forget about
new products - this is strategic innovation
- Analysis as well as synthesis in one
cross-disciplinary core team
- Alien inspiration: Use philosophers!
- Invite the end users to express their
values and quality of life
- Use visualizations and metaphors for
concepts and visions
- Take a grand step back - to achieve a
new, holistic approach
- Recipes don't cook your food, and reports
don't make business!
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Click Here for
a biography of this Innovation Story Blitz Presenter, Arne
Stjernholm Madsen, Ericsson Denmark.
Click Here to read
about "Strategic Innovation: To Dare to Think with the Heart."
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Innovation Network
451 E. 58th Ave., #4625, Box 468
Denver, CO 80216
Phone: 303-308-1088
Fax: 303-295-6108
http://www.thinksmart.com/
E-mail at: Staff@thinksmart.com
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