This election year, politicians are ramping up traditional direct mail offerings by adding QR codes and social media links to result in more effective voter outreach.
Categories:
Proactive Marketing ,
June 8, 2012
Now that the sheen of email-based marketing campaigns has worn off, many consumers are experiencing "email fatigue."
Categories:
Proactive Marketing ,
June 6, 2012
Arizona-based small-to-medium business technology provider All Copy Products recently partnered with the National Association of Print Leadership's Howie Fenton to outline the three common database marketing strategies.
Categories:
Database Marketing Solutions ,
June 5, 2012
The example of a St. Davids, Pennsylvania-based Re/Max Classic brokerage highlights how increasing investment in direct mail marketing campaigns can separate a company from its competitors in today's age of email and internet outreach.
Categories:
Proactive Marketing ,
June 4, 2012
Companies looking to enhance the ROI of their direct mail catalogs may find implementing insert programs to be beneficial, Chief Marketer reports.
Categories:
Attributed Channel Reporting ,
June 1, 2012