This election year, politicians are ramping up traditional direct mail offerings by adding QR codes and social media links to result in more effective voter outreach.
Proactive Marketing ,
Now that the sheen of email-based marketing campaigns has worn off, many consumers are experiencing "email fatigue."
Arizona-based small-to-medium business technology provider All Copy Products recently partnered with the National Association of Print Leadership's Howie Fenton to outline the three common database marketing strategies.
Database Marketing Solutions ,
The example of a St. Davids, Pennsylvania-based Re/Max Classic brokerage highlights how increasing investment in direct mail marketing campaigns can separate a company from its competitors in today's age of email and internet outreach.
Companies looking to enhance the ROI of their direct mail catalogs may find implementing insert programs to be beneficial, Chief Marketer reports.
Attributed Channel Reporting ,