A recent review of records compiled by the chief administrative officer of the House of Representatives revealed direct mail is still a powerful way of reaching constituents.
Attributed Channel Reporting ,
Cause marketing campaigns designate a portion of the proceeds from the purchase of a product or service to a charitable organization.
Proactive Marketing ,
A common misconception is that email is cheaper than direct mail.
Prior to the launch of the internet and the subsequent rise of online marketing campaigns, there were only two outreach channels that database marketers had to support - direct mail and telemarketing.
Database Marketing Solutions ,
As email fatigue sets in for many consumers who are tired of dealing with the fruits of electronic marketing campaigns, direct mail sendouts are increasing in number and variety, Target Marketing Magazine reports.