Digital advertising and social media are becoming increasingly important parts of small business marketing campaigns, but that doesn't make direct mail any less necessary to the marketing mix.
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Attributed Channel Reporting ,
May 24, 2012
Even in an internet age, retail catalogs sent by direct mail are going from strength to strength, CNBC reports.
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Attributed Channel Reporting ,
May 23, 2012
The integration of customer experience data can lead to more effective database marketing, according to Chief Marketer.
Categories:
Database Marketing Solutions ,
May 21, 2012
Although direct mail is still a viable part of marketing campaigns, it's facing some challenges as the cost of physical mailings continues to rise.
Categories:
Proactive Marketing ,
May 18, 2012
In a time of email, tweets and texts, good old-fashioned direct mail outreach seems to be holding its own.
Categories:
Attributed Channel Reporting ,
May 17, 2012