Digital advertising and social media are becoming increasingly important parts of small business marketing campaigns, but that doesn't make direct mail any less necessary to the marketing mix.
Attributed Channel Reporting ,
Even in an internet age, retail catalogs sent by direct mail are going from strength to strength, CNBC reports.
The integration of customer experience data can lead to more effective database marketing, according to Chief Marketer.
Database Marketing Solutions ,
Although direct mail is still a viable part of marketing campaigns, it's facing some challenges as the cost of physical mailings continues to rise.
Proactive Marketing ,
In a time of email, tweets and texts, good old-fashioned direct mail outreach seems to be holding its own.