|
[view poster at full size]
|
InnovationDNA™:
Framework of Principles
(This
framework was created by Fellows of InnovationUniversity and is available
for use by anyone ... simply do a right click and download. However, we request
that you not make changes and that you note that it is used with permission
from InnovationNetwork ... www.thinksmart.com)
Innovation Defined: PEOPLE implementing ideas that create new value.
The Innovation DNA™ model presents the broad scope of what
it takes to create an "innovation organization." The DNA
concept came from the work of the Founding Fellowship class of Innovation
University (IU) and has been field tested and revised over the past
four years. The current version was revamped in 2002 to better reflect
the importance of the world around the organization - what we call
Context.
Context
-- the World.
Nothing so important as organizational innovation happens in
a vacuum. While it is obvious that Customers, Suppliers, Competitors
and The Economy affect us daily, we also periodically interact with
Government, World Events, Communities and Families. All of these
interactions form the context for all business activities, including
innovation.
Culture
-- the "playing field" for all innovation projects and
activities.
While innovation is "for the sake of" creating value
for customers or a lofty vision, the organization must be fertile
for the seeds of ideas and solutions to grow. An environment that
is empowering, flexible, welcomes ideas, tolerates risk, celebrates
success, fosters synergy and encourages fun is crucial. Creating
such a climate may also be the biggest challenge facing all organizations
wanting to be more innovative. We see four main components that
lie in an organization's culture that provide the climate for innovation
to occur-Leadership, People, Basic Values and Innovation
Values.
Leadership
-- the Role Models who see the possibilities for the future.
Strategies are put into place because leaders can envision a bright
future and identify opportunities that can pave the path to success.
Engaging the hearts of people and providing the necessary support
are imperative to make the vision reality.
People
-- the Source of innovation.
Of course, nothing happens without people. Every organization has
a "personality" that comes from its collective and shared
beliefs, attitudes, behaviors and most of all, from the relationships
among its people.
Basic
Values -- the Backbone that defines an organization.
Basic values such as Learning, Commitment, Inclusiveness, and Contribution
are the kinds of principles that help an organization hold its shape
in the frantic pace of global business. They provide the backbone
for decisions and the foundation for shaping strategic alliances.
Innovation
Values -- the Mindset that makes the impossible possible.
Beyond Basic Values, there are some drivers that can transform the
mundane into the compelling and an ordinary project into a stellar
new business. Freedom, Intuition and Synergy are just a few of the
ideals that create the "magic" in innovative organizations.
[next
page]
|
