A Direct Marketing Solution that Delivers Campaigns and Insights

We combine traditional merge purge processing with marketing databases, intuitive analytic tools and the expertise to help our clients improve direct marketing profitability.


I was very involved in the initial solution set up where we determined the attribution rules on assigning leads and sales that ThinkSmart applies. ThinkSmart continues to be responsive and quick to address questions.

– Nancy Ohnuma, Multichannel Marketing Delivery Expert, Integrated Marketing and Client Experience,   Blue Shield of California

We are using Catalog and Direct Mail to improve our ecommerce model and ThinkSmart has been a key partner in our success.

– Craig Elbert, VP of Marketing,   Bonobos

We took a huge step up working with ThinkSmart. Outlining attribution rules and reporting needs was a team effort. Having a shared vision is paramount to our success

– Craig Flax, VP of Marketing,   VivaTerra

ThinkSmart organized our data to make it user friendly and quick to access. Now, we have great visibility into consumer purchase behavior.

– Amy Acock, Marketing Manager,   U.S. Toy

We like the flexibility of having all of our data in one spot, weekly reporting and integrating online and offline response

– Rick Ragusa, SVP Direct to Consumer,   Serena & Lily

Our initial catalog drove average orders 25% higher for new customers than online only

– Craig Elbert, VP of Marketing,   Bonobos

ThinkSmart provides better tools for better decisions. We have visibility into the big picture as well as insights into individual brands

– Amy Acock, Marketing Manager,   U.S. Toy

ThinkSmart supports advanced analytic capabilities and that is exactly where we want to go

– Rick Ragusa, SVP Direct to Consumer,   Serena & Lily

Customers come into our Guideshops with their catalog marked up and ready to shop

– Craig Elbert, VP of Marketing,   Bonobos

An Innovative, Affordable Solution for Direct Marketers

  • ThinkSmart provides segmentation, merge purge, marketing databases, response matchbacks, and web-based reporting, either as a fully integrated solution or as standalone capabilities.
  • Our hosted, SaaS technology platform allows access to advanced response reporting and data mining capabilities via the web.
  • We jump in and learn your business. We help you build the solution that's right for you. We welcome ways to improve our solution and services.
  • ThinkSmart offers a simple, inclusive flat fee pricing model. We'd rather be focused on mailings and results than the number of records processed.
  • Bringing on a new marketing data provider doesn't need to be overwhelming. Typically, ThinkSmart can provide merge purge processing in 2 weeks and deploys custom marketing databases with reporting & data mining capabilities in 6-8 weeks.